Monday, April 6, 2009
Protest ALL Laundry Detergent!
95.5 WBRU's current Sound Off is asking their friends on the internet to post something they would like to protest and why... You will find my submission below:
I'm protesting ALL Laundry Detergent and want you to join me!! For those that saw this Sunday's, 4/5/09, Celebrity Apprentice: ALL Laundry Detergent decided to utilize their time on the show to have the two teams create a 'viral' video about their ALL Small & Mighty product. Seemed like a fun enough idea, which may serve the purpose of entertaining and creating positive exposure for ALL's product(even though you can't purposely create a 'viral' video, but thats a protest for another day). The two executives that ALL chose to represent them were complete 'tools' - not my word, a description from a fellow twitter user. It was a male and female who basically said they wanted a 'viral' video that 25 y/o+ women with kids might pass on to other women with kids (their apparent target market). First of all, I'm not sure how many 25+ women with children have the time to pass on viral ALL Small & Mighty videos, but I digress. It basically came down that one of the teams shot a video with Jesse James (West Coast Choppers, TV Personality) being scrubbed down by 'Small & Mighty' midgets... get it?? The video was actually really funny, in large part to Jesse James hilarious acting and the little people playing the part perfectly... they even had the midgets flipping out and cursing about why they were dressed up as little ALL laundry detergents in the end of movie bloopers, of sorts. (did I forget to mention the costume?? Brilliant...) Donald Trump had Perez Hilton (Celebrity Gossiper/Rumor Guru) view the video and he thought it was hilarious. The video was then played for both teams involved in the contest and both teams found it hilarious, the Donald even admitted that it was funny! HOWEVER, the ALL executives deemed the video offensive and that it went way too far in regards to Small & Mighty. They claimed that this was not a 'viral' video and would not be passed on. They decided to reject both team's videos submitted in the competition, and instead have Joan and Melissa River create some type of cutsy cleaning fairy video?!?!? So, as stated, I would love to hold a protest against ALL Laundry Detergent, due to the company being so out of touch with their customer's, as well as being clueless about viral marketing. I can't imagine how much money they spent to have their product featured on the Celebrity Apprentice and how much money they will lose due to completely mishandling what should have been a fantastic opportunity to market their product!
Anybody have a good anti-ALL chant???